Our Team
Cody Sahlstrom, Founder + Head Coach
A dynamic multi-sport athlete and coach, Cody is dedicated to empowering others to achieve their optimal athleticism and fitness goals. As a Ex-professional Ironman athlete and sub-3-hour marathoner, Cody combines his passion for endurance sports with his expertise as a strength and conditioning coach.
Cody’s athletic history includes competing in Boxing, winning BC Golden Gloves, raced in DH MTB, qualified to represent Team Canada at ITU Worlds and has raced dozens of Olympic 70.3’s + completed 3 Ironman’s at a professional level.
His experience extends to social media management, where he shares his insights and motivates a community of athletic-minded individuals. Cody supports people of all levels in reaching new heights in performance, personal growth and encourages them to step into their full potential.
Jordan Curts, Strength Coach
Jord is a lifelong athlete with over a decade of experience in bodybuilding and athletic performance. He has also competed in a half marathon and a HYROX race, bringing real-world endurance and hybrid training experience into his coaching. As both a coach and a parent, Jordan knows firsthand how demanding life can be — and the power of prioritizing fitness.
His mission is to help people of all ages and backgrounds unlock their strength, build confidence, and build sustainable habits that fuel a healthier, stronger, and more energized life
Jordan Murphy, Strength Coach
Jordan is a PGA of Canada Professional, Certified Personal Trainer, and TPI Fitness Level 2 Certified. He specializes in rotational sports, with a focus on core strength, balance, and mobility. Combining his experience in sport instruction and fitness coaching, Jordan helps people develop strength, stability, and coordination to move more efficiently and confidently in sport and everyday life.
Alex Tribe, Boxing Coach
Alex Tribe began training in martial arts at just 8 years old under renowned coach Stan Peterec at Peterec’s Martial Arts. By 14, he was actively competing and went on to have 19 kickboxing fights, including one full Muay Thai. He won the Canadian ISKA light middleweight Canadian title, super welterweight IKF Canadian title, as well as a welterweight Westcoast promotions title. At age 24, after years of dedication and competition, he earned his black belt under Stan.
After a short break from fighting, Alex transitioned into boxing under respected coach Jason Heit. Over the course of his amateur boxing career, he competed in 20 bouts, winning gold at the provincial championships and representing at nationals twice. His skills took him abroad, where he fought in Ireland, the United States, and Mexico.
Alex eventually made the leap to the professional ranks and has since competed in two pro boxing matches, continuing to build his career at the elite level.
In addition to competing, Alex has always had a passion for coaching. He began teaching group classes at 17 and, for the past four years, has focused on private training out of his home gym, TribeStrong. His approach blends technical expertise with real fight experience, helping athletes of all disciplines including mma/kickboxing/thai-boxing and boxing of all levels reach their full potential—physically and mentally.